● Notes

Notes on Craft, Edits
& Growth

The blog is on its way. Below is a preview of what's coming — drop your email and we'll send the first post the day it ships.

● The Topics

What You'll
Read Here

Four columns. Practical only — no hot takes, no startup-speak.

Hooks & Retention

The 9-Second Rule: Why Your Open Is Losing Viewers Before the Hook Lands

We analysed 200 client videos. The ones with >65% retention all share one structural move in the first 9 seconds — and it's not the one you think.

Coming soon · 8 min read
Color & Sound

Cinematic on a Budget: The 3-Node Grade That Works on Every Camera

Forget expensive LUT packs. This three-node DaVinci workflow — lift, balance, creative — gives you a consistent look across Sony, Canon, and iPhone footage.

Coming soon · 6 min read
Pacing & Motion

Cut on the Beat or Cut on the Feeling? The Answer Depends on Your Format

Music-synced cuts feel satisfying. Emotion-synced cuts feel real. Here's how we decide which to use — and how to layer both in the same sequence.

Coming soon · 7 min read
Channel Strategy

What Actually Changes When Your Retention Crosses 60%

At 60% average view duration, YouTube's algorithm shifts. We tracked 14 channels through that threshold — here's the upload cadence, thumbnail style, and edit pacing that got them there.

Coming soon · 10 min read
SaaS & Brand Films

60 Seconds to Convert: How We Structure Product Demo Edits That Actually Sell

Most SaaS promos show features. The ones that convert show transformation. A breakdown of the problem-bridge-proof structure we use on every product film.

Coming soon · 5 min read
Behind the Edit

Brief In, Master Out: Editing a 12-Minute YouTube Deep-Dive From Raw Footage

A full walkthrough of a recent client project — the brief, the selects process, the structure decisions, the colour pass, and why we cut three minutes from the ending.

Coming soon · 12 min read
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